XFRA is challenging the fashion industry's dirty greenwashing and woke-washing tactics that allow brands to capitalise on climate and ecological emergency and marginalised communities. We will be reporting the worst offenders to regulatory bodies in the hope of getting  ads banned.

XFRA is asking the British Fashion Council (BFC) to demonstrate radical industry leadership by cancelling London Fashion Week. We demand instead that the BFC convene for crisis talks with industry leaders and takes emergency action to clean up the fashion industry. 

Fashion is addicted to dirty oil. XFRA demands the fashion industry to phase out the use of virgin synthetic materials that are made from oil and gas. All fossil fuels must stay in the ground if we have any chance of keeping global warming below 1.5°c.