FOR 52 WEEKS,
I PLEDGE NOT TO BUY
NEW CLOTHING OR TEXTILES.
This is an emergency.
We are witnessing climate and ecological breakdown.
We will not significantly mitigate this crisis without total systemic change
and a drastic reduction of our consumption.
We must act now.
We can no longer afford to use land to grow crops for producing clothes and extract oil to produce synthetic fibres. Enough is enough. Business as usual is leading us towards extinction.
For the next year, we will engage in a boycott of the fashion industry and its ecocidal, unethical system of pointless production. We will take joy in making do with what we, collectively, already have, and learn to share, repair, rewear and relove. We challenge ourselves to radically change our relationships with clothes.
We apologise to all those who may be adversely affected by this boycott. However, we continue firm in the knowledge that millions more will suffer and die from the environmental and social havoc wreaked by continued toxic production if we don’t disrupt it.
The natural world is at the foundation of our economy, our society, and everything we eat, drink and breathe - yet it is being eroded from beneath our feet. If people’s wages depend on the destruction of the earth, our life support system, we cannot simply carry on. We must demand deep systemic change that will transform how we sustain ourselves on this planet.
That starts by saying no.
REBEL FOR LIFE.
1. SHARE ON INSTAGRAM
Take a photo of yourself against a white wall. If you’d like, hold something up with your reason for boycotting fashion.
Write a caption on why you’re taking part.
Tag us @XR.BoycottFashion @extinctionrebellion #XR52 #BoycottFashion
2. NOMINATE YOUR FRIENDS
Tag 3 friends and tell them why they should take part in the challenge. You can use or adapt the text below:
We are in a climate and ecological emergency. If we don’t act now, we will face mass food shortages, the collapse of our civilisation and extinction. We can no longer afford to use land to grow crops to produce textiles, or to extract oil to produce synthetic fibres and pollute the air and water.
There is now only one way for the fashion industry to be sustainable - to stop pointless consumption and say no to virgin resources and fossil fuels. We must use what we’ve already got, regenerate the natural world, and envision cultural and economic systems based on the well-being of people and planet.
Fashion is not to die for. Join me in saying no to new clothing and yes to life on earth. This is a 52 week fashion boycott, in which together, we radically change our relationship with clothes. Sign up by clicking link in bio @xr.boycottfashion
3. FOLLOW THE MOVEMENT
Follow us on Instagram and get inspired by how rebels are reimagining what clothing means to them and together demand climate action.